+ What Are The Different Types of Digital Marketing Services?
The different types of digital marketing services include search engine optimization (SEO), social media optimization/marketing (SMO/SMM),
content marketing, mobile marketing, local SEO and branding, online reputation management, PPC campaign, mobile app marketing, e-mail marketing,
and brand marketing. Brands Martini is one of the top SEO agencies in Delhi that delivers all the above-mentioned services.
+ What is The Process of Digital Marketing?
Digital marketing refers to promoting your business online in a variety of ways.
The process of digital marketing involves improving your website’s ranking in SERPs, building and enhancing brand image, and boosting sales.
The technique used for digital marketing involves SEO, email, social media, display advertising, and more.
+ Why Digital Marketing is Important for Business?
You can reach an enormous number of audiences who are interested in your products/services in a cost-effective way.
You can build your brand reputation, increase sales and brand loyalty.
Brands Martini is one of the top companies that provide digital marketing services in Delhi and can help you achieve your business goal.
+ What Is A Digital Marketing Strategy?
The carefully planned series of actions that you take on selected online marketing channels to achieve your business goal is referred to as a digital marketing strategy.
These channels include a search engine, social media, emails, and more.
+ What Is The Best Digital Marketing Company?
Brands Martini is the best digital marketing agency in Delhi.
From SEO services to PPC campaign, from content marketing to brand marketing, they are one-stop-shop for all your digital marketing needs.
And the best part, they won’t burn a hole in your pocket for any of their services.
+ What are the charges for website designing ?
NOFIKKAR TECHNOLOGIES offers the most competitive rates in the industry.
Likewise the charges depends on the type of websites that you need.
However, the website designing starts from as low as required.
+ What are the kinds of websites that you design?
NOFIKKAR TECHNOLOGIES designs all kinds of websites like
Media or entertainment
Personal websites etc
We can certainly design every type of website. You name it and we got it !
+ Do you also provide support services after the website is made?
Yes, we (NOFIKKAR TECHNOLOGIES) provide 1 month support services after the website is made.
This includes Adding, Deleting and Modifying text only.
+ Who will provide the domain and hosting?
Either you can provide us the domain and hosting or we can also purchase it on your behalf.
+ Would my business benefit from digital marketing?
Definitely. Though companies in many business categories continue to approach digital marketing with skepticism,
but avoiding digital marketing denies your business the access to the media.
Therefore you are continuously losing customers by not opting for digital marketing.
+ How often should I update my website?
Websites that go for long periods with no updates and new content are unlikely to perform well or support any useful digital marketing objectives.
Therefore a website should be updated frequently.
+ Is your website compatible with mobiles, tabs & other digital devices?
Yes. ‘Responsive’ means a website design with easy reading & navigation.
Our websites have cutting edge technology to provide high end digital spaces with the optimal viewing experience.
Hence, choose from a wide range of Vibrant, Aesthetic templates best suited for your brand image.
Our development team would be certainly more than happy to customize each page to your liking.
+ Why using Digital Marketing Services is essential / important?
Digital Marketing helps you build your online business and generate sales and profits through different channels and platforms.
Therefore, to increase the reach and awareness of your business, Digital Marketing Services are essential and
highly recommendable since you get the opportunity to reach out to your target and also communicate one-on-one with them.
+ What’s the biggest mistake that digital marketers make?
Blowing their own horn. Yes, of course, while the primary goal of marketing is to create leads.
However in contrast, in the age of digital media, a brand-centric, sales approach deflects interest in your company.
Hence, make your marketing customer-centric.
Furthermore, Second biggest mistake: Far too often, digital marketers start and stop.
You need to certainly contribute a steady flow of content to the channels you use.
+ What are the best ways of doing Branding using digital marketing?
Though there can be multiple ways, the best way to do branding is user engagement through one way or two way engagement.
One way engagement is when you put out content which will be entertaining as well as informational for the audience and two-way engagement is where we expect a response from the audience.
+ Why digital marketing is important for branding?
The internet users are increasing day by day, India alone has 627 million internet users and thus it would not be difficult to say that a lump sum amount of your target audience is online.
Digital marketing has also revolutionized old ways of marketing as everything is now on the tip of your fingers and content consumption is increasing day by day.
Thus digital marketing helps you to reach your target audience at any given point of time.
+ How do Digital marketing agencies track the success of brand building?
Since brand building is a qualitative term, exact tracking mechanism doesn’t exist.
However, the effect of brand building can be seen in other terms like increased product/services demand, increased sells, improved perception, more positive reviews, more engagement, more site visits, quality audience on the website, positive chatters on the web, positive brand reviews etc.
+ How does digital marketing and branding connect?
“Branding = Understanding Yourself
E.g. Who are we? Who do we serve? How are we different? What problem do we solve for our customers? Things like brand strategy, logos, colour-schemes, messaging and maintaining that work are all part of the branding equation.
Marketing = Understanding Your Customer
Market research, product development, pricing, customer support, websites, brochures, social media, SEO, publicity, public relations, event planning, blogging, community outreach, etc., are all subsets of marketing.
The common thing between branding and marketing is to connect with the right audience with different types of content.
+ How important is digital marketing for branding?
“As the world gets connected by the internet, digital marketing has become a very important part of any marketing or branding strategy.
It is an easy way to reach your audience and in a more personal way.
Thus when your competitors are using it they have an edge over you to reach the desired audience first.
+ What is the process of brand reputation management in digital marketing?
Positive brand reputation builds trust in your brand and it is important that your brand never builds any negative reputation in a world where anything can reach people in seconds.
Twitter is a very big example for this, today when a customer receives a bad service he can easily damage your brand with a single tweet.
CCTV & NETWORKING
+ WHAT TYPES OF CCTV SYSTEMS ARE THERE?
There are a huge variety of systems available. Work on the basis that whatever you need there is a solution – budgets are the only limiting factor.
Allcooper can install systems for homes, businesses and large organisations that can be both standalone or monitored by a Video Monitoring Centre.
We have a wide choice of cameras – internal, external, vandal resistant, heat sensitive, covert, domes, conventional cameras and more.
CCTV now has gone into the digital age with IP (internet protocol) being the standard medium – providing HD (High Definition) images and built-in analytics.
Surveillance images are recorded to a NVR (Network Video Recorder). On larger sites we can sometimes use servers with directory servers for better storage management.
Essentially, the longer you want to keep the images, and the higher quality recording you have, and the more cameras you have will increase the storage capacity of the machine.
The larger the storage capacity, the more expensive the recorder, so it’s a critical calculation.
Fortunately, our Surveyors take all these factors, and calculate them to provide the correct solution for your system.
+ SO WHAT RECORDER IS BEST FOR ME?
It really depends on the results of our survey. We always recommend an element of contingency, so that you can add an extra camera, without having to purchase another expensive recorder.
New technology means that we can record images to your own existing IT hardware via a piece of software known as a Network Video Recorder (NVR).
This kind of solution requires the full support of your IT professionals to execute securely and effectively, but removes the cost of having a standalone DVR.
NVRs(network video recorder) also support megapixel cameras that provide High Definition (HD) images, due to the fact images are recorded through computer networks, which allow for quicker and greater data transfer.
+ CAN I UPGRADE MY EXISTING VCR?
Yes. We can replace your existing VCR for a DVR or NVR. This is very cost effective.
+ WHAT HAPPENS IF THERE IS AN INCIDENT?
A NVR is much more flexible. You can search very quickly for incidents. It’s essentially the same as the difference between a music tape and a CD.
All NVRs have a log of events, which you can view either via a dedicated keyboard and monitor, or some systems have the capacity to be viewed via a PC.
The incidents can be saved to a CD or DVD, or even emailed.
+ WHAT TYPES OF CAMERAS ARE THERE?
There are literally thousands of different types of camera. Whatever your application, we will specify the correct camera for you.
It’s a specialist skill and it is a very fast moving technology. What’s also good is that the costs are coming down, for even the very best cameras.
+ CAN THEY MOVE BY THEMSELVES?
Some systems can be configured and programmed to carry out patrols. Other systems have movement sensors linked into them.
When someone is detected, the camera will move to a pre-set position.
+ CAN I RECORD NUMBER PLATES WITH THEM?
During the day, just about any camera, if properly set up will record number plates. However, at night the car lights play havoc with the camera’s light sensitive chip.
What you really need is a specialist camera that only records reflected infra-red light, which means it can read each and every number plate irrespective of weather conditions.
More advanced options are ANPR (automatic number plate recognition) systems, which match number plates to databases and automatically open gates and barriers, or send alerts.
+ WHAT CAMERAS CAN BE USED AT NIGHT?
Again, this depends on local lighting conditions, your requirements and the effect of light pollution. We have options across the board.
The latest infrared lights are fantastic as they use little power because they are LED technology. They also last up to 20x longer than conventional IR lights.
+ WHAT TYPE OF LIGHTING IS BEST?
Probably infrared; this way burglars cannot see anything, and light pollution is minimised.
+ CAN I SEE THE IMAGES OVER MY IT NETWORK?
It depends on your systems, but essentially you can, if your IT Manager gives your system an IP address.
In fact anyone with the correct authorisation can view it. Be careful here though. Some manufacturers offer their software for free, and others charge.
We think that firms that charge for their software are likely to spend more time and resources developing it, which may be a better option in the long run.
+ CAN I SEE THE IMAGES OVER THE INTERNET?
Normally, if you can view the cameras on your network, you can view them on the internet. You can even view them on your smartphone via specifically-designed Apps.
However, it’s important to know that you’ll need a fast and reliable broadband connection for decent images.
+ WHAT HAPPENS IF I GET BROKEN INTO AND THEY WEAR BALACLAVAS?
Unfortunately, technology hasn’t reached the point when CCTV cameras can see through a balaclava.
Think of a camera as an extra pair of eyes – if you can’t see someone, neither can the camera. However, recording footage on CCTV can still be a valuable tool.
For example, as your camera will capture the precise time and date that an incident took place, this information that could still help the Police with an investigation.
If you want to know as soon as someone is picked up by a camera, you can consider a monitored CCTV system. Have a look at our CCTV page for further info.
+ CAN THESE SYSTEMS REPLACE THE NEED FOR A SECURITY GUARD?
Yes they can, and what’s more, they never sleep, protect the whole property and typically pay for themselves (ROI) in around 18 months.
+ CAN THEY OPEN GATES REMOTELY?
Yes they can. Our Video Receiving Centre can have two-way conversations with your people, as if we were actually on site.
+ SO, ARE CAMERA SYSTEMS STILL THE FUTURE?
More than ever – for reliable, cost effective security, nothing comes close.
+ What am I trying to do?
When buying CCTV systems, perhaps the biggest challenge is to understand what you need. The key to knowing what you need is an understanding of your operational requirements.
The best way to understand operational requirements is to conduct a security risk assessment. This lets you establish what you are trying to achieve with the system.
+ What is a security risk assessment?
A security risk assessment enables you – and a supplier of security systems to understand your security requirements within the context of your premises or residence.
It enables the overall level of security to be assessed and an understanding of where there are gaps between the level of security you need and the existing security measures in place.
Depending on your specific needs, some of the things that may be covered include:
The presence, condition and potential for climbing boundary and perimeter security such as fences
Physical security of buildings and the ability to resist forced entry
The presence of valuables such as jewellery, antiques and art that may be targeted for theft
Requirements for personal protection and the potential for kidnap
+ What is IP CCTV?
IP CCTV may also be called HD digital CCTV, and the terms are often used interchangeably. IP CCTV uses high resolution cameras, networked using computerised technology.
IP CCTV utilises network video recording to store images on high capacity computer-based systems which offer better flexibility, reliability and performance over Digital Video Recorders (DVRs)
+ Why should I consider IP?
IP CCTV is the latest technology and offers a feature-rich and comprehensive set of tools.
These ‘tools’ are a range of image and data software processing techniques that offer superior viewing, identification and analysis.
Centralised computerised systems and servers or Network Video Recorders (NVR’s) provide outstanding performance and support COI/DPA compliance and corporate governance.
Greater imaging power through higher resolution technology cameras means IP CCTV captures so much more information than previous generations of CCTV technology. This provides better quality playback and the ability to zoom in on long distance footage while maintaining image fidelity. Key capabilities include facial recognition of individuals, predicting the likely actions of individuals and video analytics for monitoring and reporting property boundary intrusion events.
+ Will I need to upgrade or install lighting?
CCTV image quality is closely related to lighting conditions; consequently, lighting is a major consideration of any installation.
Despite the option of IR (Infra-Red) cameras that ‘see in the dark’, they only have a limited range and their operational effectiveness is restricted.
To ensure the best performance of CCTV and the capture of high quality images, lighting conditions need to be optimised.
+ Does lighting need to be on permanently?
Lighting only needs to be on only if it acts as a deterrent in itself. Energy efficient LED lighting significantly reduces the cost of permanently illuminating dark areas.
External lighting needs to avoid creating a nuisance to neighbouring properties. As an alternative to permanent lighting a CCTV monitored area, lights can be controlled by movement sensors.
However, such a control system needs to respond quickly to catch fast action.
+ What is security system integration?
Integration offers the ability to interlink the outputs and control systems at a central monitoring station.
This may be at an internal security station or at an external emergency service compliant monitoring station.
CCTV supports the following systems by enabling visual verification of alarm activation or access activity:
Audio entry systems
Number keypad entry systems
Biometric fingerprint readers entry systems
Swipe cards/fobs (‘token’) entry systems
Includes ‘binary’ systems where two complementary fobs need to be presented, such as mother & baby tags for maternity units
PA systems to warn trespassers off before committing intrusion offences
Gates and barriers
ANPR (Automatic Number Plate Recognition) vehicle identification
+ What are the advantages of integrating security systems?
The key advantage is verification of fire and intruder alarm activation.
Sensors on alarm systems may go off in response to things other than fire or intrusion; pets and bad weather are just two common causes of false activation.
Verification of alarm activation with visual information from CCTV systems eliminates false activations and helps emergency service response to be correctly prioritised.
CCTV provides greater safety for security personnel because IP systems enable real-time camera images to be viewed on mobile devices, so first responders are equipped with live, real-time video and able to understand exactly what to expect when investigating.
+ What are the compliance implications of CCTV systems and data?
As a result of its ability to identify individuals, CCTV images and operations are governed by DPA compliance.
Those occupying specified roles in managing systems and data such as data controllers are legally responsible for ensuring privacy and preventing operational misuse.
There is also a formal requirement to maintain specified documentation and this varies with the size of the organisation or business and the type of systems in place.
+ How much does a CCTV system cost?
There is the capability to meet a wide range of budgets. For example, CCTV cameras range in price from about Rs 850/Piece to around Rs 3000/Piece.
The governing principle is to understand what you want to achieve with the system and then obtain quotes for one that brings together the right components that make it fit for the purpose you intend.
Value rather than lowest cost is the foremost objective of many buyers. Maintenance and support, as well as hardware, software and installation costs should all be factored in when trying to determine the supplier that offers the best value.
IP CCTV supports a Lower Total Cost of Ownership (TCO) through remote monitoring of camera operation and reduced maintenance. HD cameras with up to 30 megapixel resolution, and remote control of zoom and direction of view, enable system consolidation by reducing the number of cameras required.
+ Do I need a local supplier?
Not necessarily. While a small local supplier may offer friendly service, its size often limits its expertise and capability.
At the other end of the scale, large companies may have a broad capability, but inflexibility and less than impressive service can be a source of customer frustration and dissatisfaction.
These are the reasons why many buyers choose mid-market suppliers.
Good medium sized companies should have nationwide reach, and remote systems monitoring and maintenance technologies mean excellent services can be provided over an internet connection.
The best will have a consultative approach and wrap their services and solutions with a partner offer.
Remember, in general, every customer is valuable to a mid-sized CCTV security specialist service provider.
+ How do I ensure I choose a good supplier?
The supplier you select should demonstrate an all-around set of credentials including qualified expertise and time served experience.
This should be supported by a track record of delivering quality solutions, including case studies, testimonials and access to referral sites with fully integrated systems.
Industry credentials such as NSI Gold accreditation mean the supplier has achieved the highest recognised standard of the national body inspecting firms providing security systems across the UK.
This level holds the greatest perceived value across industry and by the police, fire and rescue services and insurers.
All work needs to be carried out in full compliance with all applicable Health & Safety requirements, protecting installation engineers, your personnel, visitors and members of the public.
Automated barriers and gates for access control make Health & Safety an important consideration.
There is a risk of physical injury if they are not correctly installed and maintained.
Consequently any supplier should demonstrate the ability to meet the requirement for compliance with certain parts of a number of legislative instruments as well as relevant notices from the HSE.
Help to get the right CCTV solution from NoFikkar technologies
NoFikkar technologies is a leading mid-market security systems provider and was established in 2013.
The business is owned and managed by a team with a collective experience of over 100 years in the electronic security business.
NoFikkar technologies holds CCTV and security accreditations with NSI and BSI.
We speak to people like you every day that have questions and require CCTV guidance.
We identify their needs and help them make important decisions about purchasing CCTV and integrated security systems.
A prestigious client list including luxury international boutique brands, top flight sporting venues, retail developments and educational and social environments demonstrates how solutions are deployed to meet a variety of requirements.
From deterring theft of high value luxury goods, to sports fan and public safety and child protection, solutions are deployed to meet a range legitimate purposes for which they are appropriate and fit for purpose.
ONLINE REPUTATION MANAGEMENT
+ How do Digital Marketing Agencies do Public Relations activities?
“Digital Marketing and Public Relations go hand in hand.
There is nothing like amplifying a PR article on different sites and social media platforms, a space where the target audience is most available, to increase the brand’s visibility.
Through Digital marketing agency Public Relations can beat the traditional route by allowing people to have a two-way conversation, which lets the brand know things it is appreciated for and things they need to work on.
One can also track the analytics to check the spurge on the website after the online PR campaign.
Online PR is also a low-cost technique to let people know about the existence of the brand, which involves a whole lot of planning and proper execution, to make the news reach to a wider audience.”
+ Why do you need public relations?
Public Relations is an art of narrating a story about the brand, to build the brand’s reputation in a positive way.
The narration varies depending on the channel used and the stakeholder we want to send out the message to.
The major focus of Public Relations is to create a certain image of the brand and build brand reputation through storytelling among different stakeholders.
Brands are opting for Public relations because they want their message to reach out to the right target audience, thus building credibility for the brand.
+ What is the importance of public relations?
Public Relations helps in promoting, developing, and managing the reputation of a brand, an organization, a person or a department among the target audience.
In an industry, a brand needs to build trust among its stakeholders to make sure the business is successful. A lack of trust may lead to a fall in sales.
Public Relations help in building a brand’s credibility, thereby increasing the brand’s reputation through thought leadership pieces, influencer connections, and networking strategies.
Not just that, Public Relations changes the thought process of the target audience towards the brand.
If people don’t perceive the brand in the right way, then Public Relation is the best way to fix it.
+ What are the functions of public relations and advertising?
“Public Relations and advertising are as different as “Chalk and Cheese”. The main difference between PR and Advertising is that PR is an Earned Media, whereas Advertising is Paid Media.
Advertisement is where the brand pushes the message of “Buy Me” in front of the consumer, which promotes direct sales whereas PR is all about building a positive image of the brand and projecting the same in front of the consumer.
Advertisement is more of a controlled medium as the brand decides the content and space that they want to invest in. Whereas, PR is what the media thinks of the brand.
For example, an advertorial in a newspaper will have an advertising cost worth Rs. 5-6 lacs.
Whereas, the same space for a PR article can completely be organic. This is the power of Public Relations!”
+ What is digital public relations, and how will it help my business?
Today, every business is online. The reason is the consumer is online and in order to reach your consumer, one needs to be in that space.
Digital is a very disruptive yet important place to be present in. Online Public relations helps the business to reach consumers/ stakeholders in the space where they are most available.
Today, a person will definitely have 2-3 different news applications on his phone.
Digital PR ensures the use of digital and social technologies to manage the awareness, understanding, reputation of a company, through the purposeful influence of exposure via digital media.
+ How does PPC work in Digital Marketing?
Pay Per Click is the advertising model in which advertiser pay for the ads that are served to the relevant target audience available on the digital platforms
SEARCH ENGINE MARKETING
+ How does Digital Marketing Agency do Search Engine Marketing?
Digital Marketing agency set the goals and targets according to the objective of marketing.
SEM focuses on promotions which vary from Website traffic, Lead Generation, Sales, App downloads.
SEM can increase the visibility of the websites on the search engine result page.
Digital Marketing agency after in-depth research w.r.t product/service defines a strategic plan that includes evaluation of demographics which are likely to use the product/service
+ Why must companies use Search Engine Marketing (SEM)?
SEM activities help to reach the audience who are not aware of the product/service.
Through SEM you can have potential visitors to your websites/landing page, and later you can convert them to sales or conversion (Whatever is your goal) through remarketing your products with different communications
+ How does Search Engine Marketing services help?
It helps to improve the brand image and online presence of the product/service through brand awareness activities, which enhances the brand recall and later turn them into brand advocates.
These brand advocates help in generating organic traffic for your website
+ What is the difference between SEO (search engine optimization) and SEM(search engine marketing)?
“SEO – Search Engine Optimisation focuses on improving the rank of the site in SERP on particular keywords.
SEO activities drive organic traffic to your website. These activities take time to rank your website higher and generating relevant traffic who are searching for products and services (Pull Marketing).
SEM – Search Engine Marketing focuses on improving the presence of the brand on online platforms through advertisement.
Advertisements include Display Ads, Text Ads to drive the relevant and potential audience to your website who formerly were not aware of your brand.”
+ What questions should I ask to qualify an SEO/SEM vendor?
“SEM-How many people are in your SEM team, and what is their average experience?
How many are Google Ads certified?
Case studies of SEM campaigns?
SEO- How many people are in your SEO team, and what is their average experience?
How many are Google Analytics certified?
Case studies of SEO campaigns?”
+ What is SEM in Digital Marketing
SEM stands for Search Engine Marketing. It is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs).
It is done primarily through paid advertising where you have bid for the position of the ads using Google Ads, Bing Ads, etc.
+ How do Digital Marketing agencies overcome sem marketing challenges?
Digital Marketing agencies have talented people to drive successful campaigns, scaling the business and managing client relationships and staying ahead of industry changes.
Digital Marketing agencies have multiple media platforms to reach clients Target.
+ Do Digital Marketing agency provide seo consultant services?
“A digital markting agency that provides 360 degree marketing services can provide SEO consulting service for your website.
As approximately 72% people searche on google about their queries, SEO consultants can help you present the right type of content to the right people at the right time.
A digital marketing agency can do detailed website analysis, backlink audit, UX evaluation and develope a customize SEO strategy to reach your business goals.”
+ How can I do SEO for my website?
“SEO is not a one time activitiy, rather it is a continuous process to maintain the optimum visibility of your website on search engines like Google.
It costs time and money. If you are short on time then SEO agency can help you optimize your website.
The basic steps to optimize your website include :
Keyword research to understanding the words and phrases that consumers use to find your products
Competitor analysis which gives you an understanding of their online activities.
Identify pages on your website to target the right keywords
On-page optimization of website to make it easily searchable for both users and search engines
Content creation for different platforms available
Content promotion / Off-page Optimization to target audience on different platforms
Tracking performance of SEO campaign through different platforms and tools on regular basis.”
+ Is doing SEO important?
“Whenever user searches for a query, search engines process millions of pages before showing the results.
According to a study, 75% people won’t even go to the second page of the search results.
So if your website is not SEO optimized, it will be difficult to rank in first few results and you will lose qualty traffic which could be your potential customers.
SEO can help you so that you can reach maximum target audience at right time.
A digital marketing agency can suggest a tailored SEO strategy which will not only improve the online presence of your website but also get you quality traffic and provide measurable results.”
+ How SEO agency improve the ranking of a website?
“SEO is a combination of different techniques which can help your website get relevant traffic and improve it’s overall ranking.
SEO agency have experts to analyze your website and it’s different aspects.”
They test your website on criteria like UX, Mobile responsiveness, Website content, Technical errors, On-page changes, Backlink quality and overall improvement of website quality.
Once the concise report is made about required changes, the changes get implemented on website and SEO strategy is made according to the scope of work. Execution of strategy is done by SEOs throughout the campaign.
Also frequent monitoring is done to validate the SEO strategy. The continuous efforts throughout the campaign make the targeted keywords rank better and improve the organic traffic of website.”
+ What is SEO in digital marketing?
“SEO stands for Search Engine Optimization. It is the process of getting “”organic”” or “”free”” traffic to your website through search engines.
It helps to improve quality and quantity of traffic on your website. SEO is mainly divided into 2 types : On-page SEO and Off-page SEO.
In On-page SEO, you need to focus on optimizing your website by considering Google’s ranking factors.
The off-page SEO is about generating quality backlinks for your websites through different channels.
The basic steps to optimize your website include :
Tracking performance of SEO campaign”
+ Does SEO service company provide other Digital marketing services as well?
Yes. Most comapnies that provide SEO service also provide other services including Search engine marketing, social media optimization, website development, Graphic designing, mobile app development, online reputation managment and many more.
As most of the servies mentioned above comes under the umbrella of “Digital Marketing”, the agencies provide all the inter-related services.
+ What are the parameters to choose best seo company?
SEO is a process rather than activity. It is time consuming and it takes consistent efforts to reach the targeted goals.
So it is important to select a digital marketing agency which can assure your brand gets the right efforts and results.
While choosing the SEO service provider you need to consider following parameters :
1. Experties in particular domain / industry / location
2. The team size, structure and their overall experience
3. Online reviews of the company
4. Case studies of existing clients
5. The quality of content they generate for their company
6. Client retention rate
7. An overview of SEO process the company follows
SOCIAL MEDIA MARKETING SERVICE
+ What are Social Media Marketing Services?
The services provided by a company to increase your social media presence and drive engagement/traffic organically through multiple social media platforms.
+ How Social Media Marketing agency works?
Social media agencies promote the products and services of a company by devising effective strategies.
The way of operation differs from agency to agency, but marketing is the primary function of a social media agency. These companies manage a brand’s presence on all social networking sites while working on getting the attention of the maximum audience possible. Few out of every odd individual have in-depth social media knowledge and evolving strategies. Thus, it’s essential to hire an agency to take your presence to the next level. Social media experts know where to begin, which stages to utilize, and what sort of content to amplify. These agencies do a lot of media exercises, make posts, share, likes, and tweets, and so on. Social media agencies are skilled at projecting and maintaining the value associated with your brand. This includes promoting the emotional, practical and other benefits of a company, product or service. Social media managers are trained to promote the positive images of your brand without compromising brand values.
These agencies are also skilled at helping social media users discover tese values in a way most convenient for them
+ What are the benefits of Social Media Marketing services
Social Media works as a supporter for your paid campaigns and it is also an organic way to build your brand, increase your presence, and connect with your audience.
Through social media, you can identify how your brand is perceived or what is your brand image in the eyes of your targeted audience.
+ What is social media marketing ?
Social media marketing in simple terms is to make use of social media platforms to reach and engage your targeted audience for your product or service.
+ What is the best social media marketing strategy?
A social media marketing strategy can be evolved by first looking into your buyer’s persona and then identifying as to which platform or medium of communication is best suitable.
There is no straight strategy or Omni strategy, it has to be derived by considering many variables and it can be unique for everyone.
+ What role do social media marketing services play in digital marketing?
“The main objective of social media marketing is promoting your brand, products, and services. Social media marketing agencies helps with
1) Building Brand’s Recognition
2) Getting new clientele/Engaging existing clients
3) Highlighting brand values
4) Brand promotions
5) Dealing with competitors
6) Achieving goals in less time and budget”
+ What are the processes involved in Social media marketing services?
“”There isn’t any defined process for carrying out a social media campaign for a brand.
Social media marketing isn’t only about the social media channels; it’s about the people available on these channels.
So the social media processes involve decoding the audience insights and developing strategies (tone of platforms, engaging behaviour of the audience, time of media activities, type of contents etc.)
for creating a sustained online presence. For some people, the ever-evolving digital landscape is thrilling.
It gives them something new to read every morning, something new to do every day and something new to aspire every moment.
For others, it’s an unpredictable and painful process that involves more work and fewer results.
Social media marketing will prove to be beneficial for you only if your social media agency understands your brand and your audience.
Developing content won’t help much. The same needs to be channelized at the right time and customized for the right audience. The process, in short, should be:
Understanding the objective
Understanding the brand
Researching the audience
+ How can you best use social media marketing services?
Social media marketing can work best when
The media activities involve indepth research on the audience behaviour
The content is customized to best fit the audience behaviour
The time and tone of each activity is mapped with the audience behaviour
The topical content is best leveraged.
+ What are the agency requirements for creating video?
“The agency will first consider the objective of the video, understand the brand or the product or the content to be put up in the video.
In a Digital Marketing agency the content of the video is decided based on whether the video is used for branding or promotional activities.”
+ Do digital marketing companies offer video marketing services?
“Digital Marketing provides a mix of online services; video marketing is widely used for branding and promotions.
One must choose video marketing as its useful for SEO, driving conversions, etc.
Videos are compelling and create a significant impact on peoples minds, therefore, creating a good strategy for video is useful before you develop the content.”
+ Is video marketing useful in digital marketing campaigns?
“Video marketing is useful in digital marketing campaigns as it can increase your search engine ranking, click-through rates, open rates and conversions, boost conversion rates and more.
You can cost-effectively reach your audience through video marketing on platforms like YouTube.”
+ Can digital marketing agency advise you about video marketing?
“Digital Marketing agencies perform a lot of online activities and track campaign performance continuously for a lot of domains.
Digital Marketing agencies can best advise you on the right type of video ads, the content, and the strategy that would work best for your business and campaign objective.”
+ Is video marketing a good option for Branding and Promotions?
“Video marketing lets you engagingly connect with your target audience.
Video marketing is the act of incorporating video into your marketing strategy to help increase brand recognition and awareness.”
+ What are the best video types used for Video making & marketing?
“Video marketing helps you create a video for different purposes like branding and promotions. Depending on the campaign type, you can make strategies.
Video making includes real-life video, 360-degree video, infographic video, animated video etc.”