We think of the popular global brands like Amazon, Nike, Coke, etc. However, there is more to branding than spending millions of dollars to create global recognition for your brand like these large companies.
In today’s connected world, people are bombarded by businesses, products, services, promotional messages and advertisements in just about every channel. In such a cluttered marketplace, how do you stand out and create a positive image of your business with the right audience? This is where professional branding services play a vital role.
What are branding services?
Whether you are deciding on a name for a new product, service or a logo, you need to create a differentiator from your competitors. You need more than just a name, form and typography. Branding is about understanding the attributes that your target audience appreciates in a business and blending your business values and personality with these attributes. The idea is to project what your business is all about in a way that would connect with your target audience.
Branding services include:
Business, product or service name selection
Developing a brand identity usage guidelines
Brand messaging statements
Brand marketing and promotion strategy
Developing marketing collaterals
Customer persona development
Brochure and stationery design
Vision and mission statements
Packaging and product design
Website design and development
Email and landing page design
Employee communication and messaging
The need for professional branding services
If your goal is to gain more clients or leads, here are a few important tips branding:
Understand your audience.
The very first step in creating a brand differentiator is knowing and understanding your target audience, their preferences, and their persona. The more specific you can be in terms of gender, age, socio-economic profile, preferences, interests, etc., the better you can target the audience. Typically defining a target audience persona also involves giving them imaginary names and histories.
Define your value proposition.
Once you know whom you are targeting, you need to determine why that audience would want to do business with you. What unique values does your business have that would make your audience prefer you over your competition. This value proposition can then translated into:
A business vision
A mission statement
Promotional tag lines and marketing slogans
Internal communication messages
Brand messaging guidelines
Consider different marketing channels.
Hire a skilled design team.
NoFikkar Design has decades of experience in building and growing brands, creating eye-catching logos and developing comprehensive digital marketing plans for our customers. We have witnessed clients’ businesses grow just from having a well-designed brand image. If you want to impress your new and existing clients, a skilled design team is the answer.