Politics can shape the destiny of many leaders from the grassroots to the government in power.It is an all-encompassing phenomenon.Elections too are fought in vigor between different political parties.Political leaders have to always be on the guard to check an all-round impression that is constantly being created on various stakeholders.Elections apart, public opinion and issues hog the media limelight which can be tricky at times for many political parties.Any sort of negative perception being created in the minds of voters can change things drastically.